Vlogging: Making Narcissism Pay Since 2005!

While movements like #BlackLivesMatter radicalize and politicize young blacks, many white millennials have become hedonistic in their lifestyles and increasingly infantilized. Unemployed or underemployed, returning to live with their parents, this article will look at why so many of them have become video bloggers–aka vloggers. Vlogging by white kids has exploded in popularity in recent years with heavy coverage in “millennial-friendly” media outlets like Fusion.

Famous video-bloggers like Felix Kjellberg (PewDiePie), Tanya Burr, Zoe Sugg, Joe Sugg, Alfie Deyes, Jim Chapman, and Marcus Butler record themselves performing mundane tasks and then share the resulting videos on social media platforms, primarily YouTube. Popular activities include stuffing their mouths with marshmallows, a food fight, going shopping, looking into a closet, waxing a man’s ass, crying on camera, and many more. Effeminate beta males, many of whom self-identify as “feminists,” talk about why girls are confusing, describe in detail their current outfits, and/or play Sims 4.

Most vloggers start by sharing their hobbies such as fashion, make-up, traveling, cooking, and restaurant exploring, which are generally funded by their wealthy parents. Then, thanks to the viral nature of social media, they gain wide enough exposure to monetize their content through ad revenue sharing like the YouTube Partner program, direct ads from brands, product placements, and affiliate links. Once a vlogger hits a critical mass of followers, their monthly revenue streams can support a very SWPL-lifestyle in a city like London or Manhattan.

The most challenging part of vlogging is to hit a threshold number of followers (say, 100,000). Once this minimum is passed, the number of followers tends to grow very rapidly, as YouTube and Twitter algorithms promote the content under what’s “hot” and “trending.” In the beginning, vloggers do generally have to be somewhat innovative and pro-social.

Tanya Burr, for example, began her vlogging “career” as a trained make-up artist, recording hundreds of make-up tutorials. This content attracted a large and diverse audience, ranging from teenage girls to professional adult women. After reaching a modicum of success, the psychological effects of being watched and liked by many people takes over. Vloggers tend to believe that their actions really matter to their followers. Finally, the economics of vlogging, i.e. more content, more ads, more shares, more engagement, more revenue, kick in, and the Vlogger is filming himself taking a shit.

A successful vlogger can earn between $20k and $30k a month just from ads. Above that, particularly entrepreneurial vloggers have launched their own make-up lines and written books. Zoe Sugg, 25-years-old, recently bought a five-bedroom house in Brighton worth $1.5 million. According to one estimate, PewDiePie’s channel has earned $16.5m since 2010 and now earns between $165k and $824k per month.

Among the plethora of career choices available to millennials, why are thousands of them creating videos watched by tens of millions of viewers?

First and foremost, narcissism is a major motivator for vloggers.

Vloggers tend to be obsessed with themselves. Every day, they tirelessly hold their cameras and tell you how they slept, what they ate for breakfast, how they feel, why they prefer this pair of socks over that pair, etc, etc. Every day, they spend hours watching and rewatching themselves and then editing the videos to ensure they look perfect. Then they can see the thousands of “likes” and “comments” that follow. This popularity gives the vloggers the illusion of accomplishment. They think what they do makes difference for the society. Because of the economics of vlogging, greed and narcissism are difficult to disentangle. Although some are not necessarily greedy for money, they are greedy for people’s attention. They need to be watched and liked. “I love filming, I love editing, I love seeing everyone’s reactions to my content. I love being able to look back and remember different parts of my life. I love communicating with my viewers. I vlog because I love it,” admits another famous vlogger Alayna (MissFenderr).

While perhaps not the biggest driver, just like blacks look up to rappers and who have “made it,” certainly some liberal-arts major Starbucks baristas look at Alayna’s channel and say, “I could do that.” Vlogging could certainly be compared to rapping. A rapper who gets picked up by Def Jam has a pretty lucrative gig and likely enjoys his job. So black kids spend endless hours writing lyrics, spitting rhyme, and cutting mix tapes on the minuscule chance they cut a seven-figure deal.

A similar logic goes for vlogging. Even though success is unlikely, the more frequently and the more assertively you blog, the more likely you are to hit that magic number of followers that allows you to move out of your parent’s house.

Finally, compared to other artistic pursuits, vlogging requires little originality and creativity. Unlike “the olden days”, when one had to go through a tough selection process with various agencies in order to become acknowledged, today with social media and cheap recording devices, people can be their own agents, producers, and promoters. Even under close examination, most vloggers don’t appear to possess unique talents and creativity. They chat about everyday “normal” things: shopping, finals at school, baking muffins, walking a dog, etc. A South African, Theodora Lee, for instance, vlogs about menstrual cups and tampons. “I was a tampon ambassador at school,” Theodora informs her viewers in the video. Truly, what the vloggers have is patience, consistency to keep up an uploading schedule, and dedication to their subject matter.

This phenomenon has not gone unnoticed by the Cathedral. Politicians and left-leaning NGOs take advantage of the popularity of vloggers to reach a younger demographic with their propaganda. Thus, for instance, Tanya Burr was appointed UN ambassador for the Global Goals, which aims to “end poverty,” “fight inequality and injustice,” and “tackle climate change”–all by 2030. She has an “awareness raising” video, in which she encourages her viewers to pick one of the UN social issues and “spread the word” among their friends.

“You can do it in so many different ways, guys. By baking cupcakes and then icing on the cupcake your goal number, and then you can take the cupcakes into work or school,” advises Tanya. So help me God if someone tried to give me a UN-numbered cupcake.

Generating both money and status, the reason people vlog is clear, but why does anyone tune in? People watch vloggers because unlike Hollywood stars with their out of this world lifestyles, vloggers are more relatable. Vloggers don’t boast about their activities and new purchases, at least explicitly. They do it in a subtle way: they share the pleasant experience from shopping or traveling with their audience, they share their impressions and emotions, they give “life advice” to their audience, as if they were their close friends. In other words, their presentation is very personal and on the same level with their followers. For many teenagers, it is much easier to relate to them than, say, to the Kardashians.

In general, I think that the rise of vlogging is another symptom of the gradual decay of white culture and the movement towards a hedonistic ethos. Given that the overwhelming majority of vlog followers are teenagers, I think this phenomenon is a leading indicator of our society’s direction. The number of followers and their zealous fanaticism (Zoella’s book “Girl Online” set the highest ever first week sales for a debut author, beating J.K. Rowling’s Harry Potter!) is worrisome and suggestive that white teens care a bit too much about Zoe’s thoughts on fashion. Meanwhile, the success of many vloggers sends an unfortunate message to their audience: the days of working hard to get into a great school leading to a great job are over. Nowadays, a college dropout can become famous and well-paid just by playing video games all day long. The infantilization of white millennials continues apace.

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  1. I’d never heard of this. Very informative.

    If I can venture a theory or add to yours. In some ways you can’t blame the kids. The elites have been doing virtually the same thing for over one hundred years. Self-conscious modern art long ago lost any interest in perfecting a craft, maintaining traditional art or any life-enhancing content. Hitler mounted traveling shows in the 30s (Entartete Kunst, or Degenerate Art) of modern art with mocking text describing the artists as lunatics, technical incompetents, negroid, Jewish or barbaric. Goebbels organized these shows to specifically discourage this type of art. Other traveling exhibitions, Grosse Deutsche Kunstausstelung, touted “good” art.

    About this time, in order to combat both Fascism and communism, the Rockefellers and other elites, began to move towards the idea that the West represented Freedom. Freedom of the individual to do whatever he liked and that anything could be art. Nelson Rockefeller’s mother, for instance, was a founding board member at the Museum of Modern Art (MOMA), today flagship of establishment modernism.

    Today, we have the total triumph of freedom, with cultural Sturmabteilung (storm troopers) enforcing politically correct images and gestures through mass media threats of racism, sexism, homophobia, hater, bigot, etc., from “official” arbiters of taste like the Southern Poverty Law Center, who enforce through slander, innuendo and actual legal investigation. More feminine than the Nazis but obviously more persuasive and effective.

  2. Y’all just jealous. Vlogging is one of those “if it’s so easy, do it yourself” fields. Your 3-digit IQ doesn’t appeal to the mass-market? Go cry about it. I’ll be the idiot in the comment section.

    1. Objection, Yer Honor, non-responsive.

  3. Interesting. If only being a shitlord on Twitter were as lucrative.

    One can dream…

  4. The “got it made” subscriber number is somewhere around 1 million, rather than 100k. 1.5-2 million seems more like the minimum for self-sustaining fame.
    There are huge numbers of full-time “has-been or never-was” video makers with 100-600k sub counts and steadily dwindling view counts. Many of whom have no work history or skills to do anything else.

  5. They’re becoming the 1% that they loathe – those that earn six figures. They should redistribute their wealth.

  6. This is the top rated comment on Tanya’s UN video: “I’m always super happy when YouTubers use their fame for good!”

  7. I was aware of the vlogging phenomenom, but not its extent. As I gather information about, among other things, psychology, I have watched vlogging videos related to psychology, and noticed the existence of all kinds of make-up tutorial, self-help, mishap, funny things, life event, etc. -vloggers along the way. One example of psychological vlogging:


    As people become more atomized and their social relationships become thinner and less meaningful (e.g. relationships via text messages and internet commenting even with family members, let alone others), people start to replace the missing normal, good, regular, face-to-face, and touch, kiss and embrace -social relationships more with the desire to been seen and heard in the internet. They dont have enough social closeness, and so the need and craving for social closeness become more extreme, like very thirsty person needs water more. The replacement, to be seen and heard in the internet, is not nearly as satisfying as close relationships, so it is needed quantitatively more than close relationships and still, if and when they get it more, it is not as satisfying as close relationships. We could compare it to a very thirsty person, who drinks false water much more than normal water, and still it leaves him thirsty. This is exacerbated by the fact that, unlike mostly in normal social relationships, you have to compete for attention in the internet. You have to be more extreme; more beautiful; more extravagant; more revealing; more shameless; more intelligent; more stupid; more knowing; you either pretend you dont have any defects or you courageously show all of them and invent more; you pretend more; you paradoxically try to be more normal and balanced than normal people; you hide yourself and your secrets more; you lie more about yourself, your doings and other things; etc. This dissembling, lying and upholding the masks, covering yourself in differents masks depending on the situations and their competitive requirements, is strenuous and stressing, and it prevents, together with the less than human communication method of internet, the forming of good relationships, where you can let your guard down and reveal yourself as you are, be what you are, nothing more and nothing less, and still you are almost always lovingly accepted, supported and respected. Hence people become more and more extreme attention addicts who never get enough attention, they are never satisfied and content. These are important reasons for the rising narcissism in Western countries.

    This narcissistic competition soon becomes one of the false dreams of the Western countries. You or anyone could be famous and rich vlogger, who gets all the attention, all the false love and false relationships he needs. And the massess say, “Look at all those ordinary people who have become famous. This is the first time in history, when anybody really can be famous.” Not so. Those who get the attention, have certain natural and/or acquired special talents and qualities, however disorted, stupid, meaningless, destructive, etc. they may be (E.g. extreme shamelessness on the bad side, and soothing and empathizing voice and words possibly on the good side or possibly on the bad side), which make them famous and popular. These “talents” or talents are rare or fairly rare. The massess often think, “I am now dissatisfied, but if I would be as famous as X, I would be so, so satisfied!”. It is very likely that he never reaches his dream goal, but if he would, he would see that it is mostly a lying dream, which does not give him what he wants and needs, especially in and of itself. But as the massess strive to get attention and srive to be famous, they are busy and always running all of their free time in the internet running wheel. This prevents them from doing anything else and all of their time is wasted in vanity, which is one way of saying that this is ideal manipulating tool for the liberal elites to keep the massess contended, which was spontaneously created by the massess themselves, when they were given the internet framework to use. Thus we can see that the massess have a tendency to create virtual prisons for their psychological needs, if given the opportunity. As the vlogger stars are desperate to be more famous and more rich, it is easy for liberal elites to buy them relatively cheaply to promote any cause which they declare to be good. The vlogger stars often self-censor to begin with, so that they could sell their performances as widely as possible, and when the liberal elites can withhold their relatively ample monies, if the vloggers political views are not liberal, this worsens the self-censorship. All this together means that vlogging is mostly a reactionary and destructive force, which maintains the static status quo.

  8. … I also notice the huge number of cute and strokable animal pictures and videos around the internet. I think it is also largely replacement for lacking tenderness and closeness in real human relationships.

  9. Why do guys do it? Because it helps them to get laid. Likes/followers are social proof. It’s an animated Tinder (well, maybe Tinder is already animated; I dunno).

    Thanks for the article. I’m going to buy a video camera.

  10. Speaking of vlogging, I was cruising around YouTube and found a channel dedicated to sailing (since I’m hoping to sail sometime in the future) called S/V Delos. This is the channels bio:

    “It’s simple really- we just want to make you SMILE! We do this because we LOVE it. Given our short time on this AMAZING PLANET there’s absolutely, positively, nothing more we’d rather be doing with our time! We hope by sharing this adventure you will find some inspiration in your life.”

    The skipper of the ship, Brian, his bio on the ship’s site states the following:

    “By his early 30’s, Brian found something was missing in his life and he dreamt of bigger adventures and more meaning in his life. He read the book ‘3 years on a 12foot boat’ and the dream to create his own odyssey and sail around the world was born. He sold his house, his cars, and all his possessions that tied him down to a corporate society. ”

    At first I thought Delos was a business that lent out this boat (Delos) to people for a few days/months in order to vlog about their experiences. I thought it was a rather cool idea. I later learned that it’s not so much of a business than some guy and his wife, who was originally a university student who got was intrigued by the seduction of Delos, working for X number of months with the aid of crowdfunding to fund their trips. The trips can take anywhere between a few days to seven months (Indonesia). The crew, besides Brian and his wife, are mostly made up of random people wanting something different than the usual “corporate” stuff. I then thought, well, what is the true point of Delos? I initially believed that Brian was offering some sort of educational offer, like “learn how to sail like a badass!” or offering tours from Australia to wherever. He doesn’t. It’s just him vlogging his hedonistic, care-free life when out at sea.

    But at least there’s skinny dipping and nude rain showers.

  11. It really is like something out of a Philip K Dick dysptopia, where watching amateur videos of other people playing video games is a massive, multi-million-dollar business. I guess now that reality TV is getting played out, this is the new way for normies to fantasize about getting famous without any talent.

    Obviously none of these channels would stand any chance of success if there weren’t millions of very lonely, very atomized people out there who are desperate for any facsimile of human connection. See also the weird phenomenon of ASMR videos. Technology splits us apart, then offers stupid pacifiers to soften the blow.

  12. Marcus Butler has nearly 4.2 million YT subscribers.

    I think I can understand why people make this sort of crap. What I can’t understand is why anyone (much less 4.2 million people) would watch.

  13. A commonality the vloggers sem to share is their age group, which probably means that the majority of thier followers are in a similar age range, and identify with themy and thier lifestyles. I would like to know if there are any successful vloggers who are outside the 18 – 25 range.
    Though I do agree that they are sickeningly annoying and narcissistic, I do say good on these people because we are living in a world where what were historically secure occupations, are now transient and unlikely to provide the job security they once did. We are now living in the times when you need to imagine, inspire and innovate in a really big way which is what these our vlogger cousins are at.
    Here’s one comfort for you, at least when you F__k up no one really finds out, when they f__k up the entire hemisphere knows, AND tells them how much of a gimp they are.
    Peace x

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